For the past 12 months JohnHenry has been working to create a community of digital channels for PRCo that helps them communicate on behalf of their clients in a digital sphere.
The work began with a series of digital training workshops where we developed the skills and creative ideas of the PRCo teams. We put together a glossary of digital channels that could be used to reach a wider audience in a coherent and coordinated way.
Work has now begun on building the digital PRCo community, a network of digital channels that allows he teams to broadcast to a select audience in many different ways.
This network includes Twitter, YouTube and Facebook channels along with a bespoke blog for each office proviiding an easier way to publish and store press releases and opinion pieces that build to become a really useful resource for journalists and public alike. So far these have been launched for ZFL PRCo London, Indigo PRCo London, Columbus PRCo New York and Columbus PRCo Moscow. More offices will follow this year along with a global central resource where all the categories will be cross-referenced.
Current PRCo channels: