In a nation that was predicted to spend £880 million on Valentine’s Day this year, it is interesting to see that 53% of women claim they would end their relationship if their partners failed to impress. Chocolate, flowers and cards claim a significant share of this figure (in that order!), however, the old ‘Innovate or Die’ gem still has a lot of mileage in the tank. Coming up with winning gift ideas can be a regular challenge. In the words of Jan Banks, ‘initiative is scarce…and valuable’. And it was to that end that SK Chase was created, eight years ago.
SK Chase produces gift vouchers for hotels around the UK, accounting for an impressive 15% of the market share for high-end hotels.
Providing a service which takes you through design, customisation, creation, payment and send-out, SK Chase is a one-stop resource for hotels looking to offer gift vouchers on their website. Cleverly built to adhere to branding guidelines and specifically tailored to the needs of the hotel, SK Chase focus on providing high quality service all year round – and particularly in peak season.
A staggering 90% increase in traffic in the run-up to Christmas can be hard to handle – and hard to predict. From May last year, it was our job to make skchase.com more robust to ensure constant service through the busiest periods of the year, and to accommodate the significant rise in sales over 2011.
We believe in building systems that are flexible and long-lasting. In an industry that is constantly changing – and fast – we recognise the need to accommodate this change.
With this in mind, we are well on the way to creating a web service which would satisfy the needs of users on any platform, allowing the hotels to focus on the quality and range of their vouchers, and us to focus on adapting and building new features to ensure the efficiency of a website which serves customers up and down the country.