Mazda Europe
Our partner agency PHM works in creating training materials for Mazda Europe. JohnHenry worked with PHM to develop a interactive alternative to the previous print formats for the training materials.
At the start of 2005 JohnHenry developed a website publsihing system for Mazda to create dealer training websites for their four major car brands.
All these sites are then translated and adapted to suit the different European markets.
The websites include video, interactive elements, quizzes, a search function and a print function. All dealers have to register with the site allowing Mazda to track the success of their training campaigns through the results of the quizzes.
