Product of the year
Product of the Year exists to champion and reward product innovation, mostly in the fmcg sector. In effect it is an award with a difference because, uniquely, the consumers vote for the winner.
An award of this kind needs credibility and as such the business relies heavily upon the quality of entrants. The site was created to reassure potential entrants of the seriousness of the project and the potential upside involved with winning. The site includes strong calls to enter and online entry forms to ensure that interest can be translated immediately into action.
The comprehensive content management system that backs the site means that having run a successful campaign to encourage entry, the thrust of the site can be easily changed to reflect the changing requirements of the company as it builds up to the annual awards ceremony.
Visit the Product of the Year website
