Tesco.net
After the success of the Tesco Direct Home Shopping CD-Rom, Tesco asked JohnHenry to help them launch their new nationwide campaign to 'Get online with Tesco.net'. These CD's are now available in-store.
JH Solution
- include step-by-step guide to using email and the internet
- allow users to watch a demo and then have a go themselves with guidance available every time they make a mistake
- created a freindly animated character to guide the user through the CD
- recorded a voiceover to match the animated demos
- created a fully indexed jargon buster to explain web jargon
- included Tesco-branded Internet software for installation direct from the CD
