Zoom
A joint venture between Associated Newspapers and Arcadia Group, Zoom.co.uk has become one of the UK's most successful fashion and lifestyle portals, offering access to high street fashion brands such as Topshop, Dorothy Perkins, and Burton.
Zoom, an internet service provider, were looking for ways to encourage new sign ups.
JH Solution
- develop an added value concept for their ISP sign-up disc
- not only take the user through the range of services offered by Zoom, but:
- provide a superb screen saver
- plus a comprehensive guide to the internet including explanations of how to make the most of the net
- and selections of website reviews with hotlinks to go directly to them
Outcome
Zoom experienced an increase in sign-ups and a huge flow of tracked click-throughs to featured sites
