Royal Garden Hotel
The Royal Garden Hotel required a website to portray the services available at the hotel and to create a boost in sales from existing and new customers.
In planning the commercial requirements of the site JohnHenry examined the current traffic and booking conversion levels and took these are our base to planning the traffic levels required to hit the booking revenue required for 2006.
In planning the design of the site JohnHenry took the superb view from the 10th Restaurant over Kensington Park as our base and created a site around this feature.
The site has been live for eight months now and is already experiencing increased traffic levels.
JH Solution
- to create a content management system allowing the hotel to manage their own content, including the ability to add any number of new menu items
- integrate with online booking engine
- integrate with 'call me back' functions
- data collection system
- accurate usage statistics
- excellent control over all images, copy and links
- scalable to accommodate any number of future hotel openings
- search engine optimisation and pay-per-click campaigns
