As a publishing platform, WordPress has seen a massive increase in popularity over the last few years with over 25 million users recorded in 2010 ranging from large businesses to individual bloggers. Its success is largely based on a content focused solution that is very easy to use for anyone unfamiliar with web site management. It also integrates with so many of the other Social Media channels currently appearing.
WordPress benefits:
- The administration is easy to use and many customers are already familiar with it
- It combines page content and blog posts which can provide an ideal structure for many sites
- With existing templates and a standard structure it can be much quicker to build
- The speed of implementation can represent a very cost effective solution
- The platform can instantly integrate with existing social media channels (Twitter, YouTube, Facebook, Flickr )
- It is very well structured for search engines
- There is an established upgrade path that allows a certain amount of future proofing (compatibility with new web browsers and other Internet devices, integration with new social media channels )
Our service for WordPress as a communications platform
If you visit the WordPress site you can quickly see that the software is potentially free so you may wonder why you would even need a company like JohnHenry to provide such a solution. We provide the hosting, solid implementation and customisation of the platform along with bespoke design and helpful advice on management. Such a solution does mean that what we provide to you can then be managed entirely by you in the future or indeed taken on by another company as required.
We are currently using WordPress 3.0 which is the latest version and will continue to keep up to date as new versions arrive.
WordPress offers an enormous variety of solutions and we can help guide through what is a good solid approach. There are many plug-ins which are not well tested and supported so it is important to select the best options.
- We have a solid hosting platform which we will support
- We have built many sites using WordPress
- Any plug-ins that we deploy are fully tested beforehand
- We manage the upgrade process to keep on top of the latest updates which can include vital security code
- We have existing design templates that we can more easily adapt for you needs and ensure they are supported by the latest browsers
- We ensure that the site’s structure and content are setup to best serve content for the search engines
- We will add simple monitoring software (Google analytics, Social Media metrics etc.) and provide advice on further improvement
- We can also provide resources to create the all important content from copywriters and bloggers to photographers and video production
